Just this past weekend, we participated at the 1st Annual Fabulous Food Festival. It was the first time that we had our own booth at a tradeshow versus a shared booth space - some new challenges, but we were looking forward to testing the waters.
There were three of us at the show; Bruce, Steve and myself. We got to the Exposition Hall early on Saturday morning to bring everything in and start to set up in our 10x10 space! By 10am, we were ready to go and receive the thousands of people that were ready to sample a variety of foods.
One of the most rewarding parts of doing demos or tradeshows is to watch the reaction of people when you tell them what they are going to sample and then to watch them as they eat it! Bruce is our main demo guy and has become somewhat iconic around the Bay Area! He’ll stand at the front of the table and say: “It’s a chocolate dipped pretzel hand rolled in English toffee”. We had one woman this year, from Lafayette, take the sample and say with a smile on her face, “you had me at chocolate!” These are the fun types of comments that we hear from people. We feel that we are able to connect with the attendees of these types of events, letting them know who we are, that we have a family business and a really great product!
Here are some other fun comments that we received over the weekend:
“It’s like a party is going on inside my mouth” – Michelle, Mill Valley
“Almond Roca on steroids” – Rich, San Luis Obispo
“It’s Out-of-the-World good!” – Hana, San Francisco
Thanks to all those that stopped by to taste and to buy – we always have a fun time at these events and we appreciate the support from our customers!
Congratulations to Danielle Brady from Mill Valley, she was the winner of the Gift Basket of CJ’s Stix and CJ’s Bitz we were giving away.

Congratulations to Emily Levy from New York - shown here enjoying one of our Single CJ’s Stix while on the Great Wall of China. Look for more of her pictures from the Beijing Olympics in our